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This web site states the following, "In 1995 a small family stationery company called Office World was founded in Blantyre to bring Blantyre people a previously unseen range of stationery and work tools." We noticed that the web page stated " Over the years, Office World proved such a success that branch was opened in Lilongwe." It also said " Growth continued rapidly and 1997 onwards Office World registered 100 growth year after year and has now become the largest supplier of stationery, computer consumables and office work tools in Malawi." The header had office as the highest ranking optimized keyword. It is followed by stationery, school supplies, and stationery supplies which isn't as ranked as highly as office. The next words officeworldmw.com uses is office world. stationery world was included and could not be understood by web crawlers.